{"id":785,"date":"2016-02-22T10:53:11","date_gmt":"2016-02-22T16:53:11","guid":{"rendered":"http:\/\/thechristiangeek.net\/wp\/?p=785"},"modified":"2016-02-22T10:53:11","modified_gmt":"2016-02-22T16:53:11","slug":"starbucks-tightens-loyalty-programs-rewards","status":"publish","type":"post","link":"http:\/\/thechristiangeek.net\/wp\/?p=785","title":{"rendered":"Starbucks Tightens Loyalty Program&#8217;s Rewards"},"content":{"rendered":"<blockquote><p><a href=\"http:\/\/www.foxbusiness.com\/features\/2016\/02\/22\/starbucks-tightens-loyalty-programs-rewards.html\"><img class=\"alignnone size-full\" src=\"https:\/\/i2.wp.com\/thechristiangeek.net\/wp\/wp-content\/uploads\/2016\/02\/1456155062549.jpg?w=614\" alt=\"\" data-recalc-dims=\"1\" \/><\/a>Starbucks announced changes to its loyalty program that will mean some customers will have to spend more money at the coffee chain to earn free food and drinks.<\/p><\/blockquote>\n<p>Source: <em><a href=\"http:\/\/www.foxbusiness.com\/features\/2016\/02\/22\/starbucks-tightens-loyalty-programs-rewards.html\">Starbucks Tightens Loyalty Program&#8217;s Rewards<\/a><\/em><\/p>\n<p>Any suggestion that this can help a customer or not slow them down is a crock. \u00a0This really is nothing more than an attempt to hide that they are increasing the level for a bonus drink for their &#8220;loyal&#8221; customers.<\/p>\n<p>Let&#8217;s say my wife and I go to Starbucks, she and I each get a drink at about $5 and I get a pumpkin bread at $2 and change. \u00a0Currently that is 3 bonus stars if we get each item as a separate purchase. \u00a0That is 25% of the way to a free\u00a0drink. \u00a0Under the new program, this would be 24 or 26 bonus stars which is only around 20% towards that free drink.<\/p>\n<p>If Starbucks was\u00a0<em>really<\/em> trying to be consistent while changing to a money-spent model, they would have set the bonus drink at 100 stars. \u00a0They knew they couldn&#8217;t get away increasing the bonus threshold to 15 stars, so they took this path instead.<\/p>\n<p>They have already changed their birthday treat policy. \u00a0It&#8217;s\u00a0<em><strong>only<\/strong><\/em><em>\u00a0<\/em>on the <em><strong>day<\/strong><\/em> of your birthday, not until the end of the month as it used to be. \u00a0Of course, people don&#8217;t find that out until you go in on Friday or Saturday night after a mid-week birthday with your &#8220;somebody special&#8221; for a date.<\/p>\n<p>Shame the loyalty doesn&#8217;t go both ways.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks announced changes to its loyalty program that will mean some customers will have to spend more money at the coffee chain to earn free food and drinks. Source: Starbucks Tightens Loyalty Program&#8217;s Rewards Any suggestion that this can help a customer or not slow them down is a crock. \u00a0This really is nothing more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[6],"tags":[118,121,120,119],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5ymfK-cF","_links":{"self":[{"href":"http:\/\/thechristiangeek.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/785"}],"collection":[{"href":"http:\/\/thechristiangeek.net\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thechristiangeek.net\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thechristiangeek.net\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thechristiangeek.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=785"}],"version-history":[{"count":1,"href":"http:\/\/thechristiangeek.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/785\/revisions"}],"predecessor-version":[{"id":787,"href":"http:\/\/thechristiangeek.net\/wp\/index.php?rest_route=\/wp\/v2\/posts\/785\/revisions\/787"}],"wp:attachment":[{"href":"http:\/\/thechristiangeek.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thechristiangeek.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=785"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thechristiangeek.net\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}